Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition
Afuah, AllanRooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.
Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Tahun:
2018
Edisi:
2
Penerbit:
Routledge
Bahasa:
english
Halaman:
306
ISBN 10:
1138330515
ISBN 13:
9781138330511
File:
EPUB, 3.94 MB
IPFS:
,
english, 2018
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