Brand Storming: Managing Brands in the Era of Complexity

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Business & Economics - Sales & Marketing
Brand Storming: Managing Brands in the...

Brand Storming: Managing Brands in the Era of Complexity

Name: Brand Storming: Managing Brands in the Era of Complexity
ISBN: 9780230233515

Garry Titterton, Michele Fioroni

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2009

Bahasa:

english

Halaman:

256

ISBN 10:

0230233511

ISBN 13:

9780230233515